Information We Collect
Personal Information. Personal Information includes your name, IP address, physical address (both billing and shipping addresses), e-mail address, credit and payment card information, and phone number. Each piece individually is a piece of Personal Information, and we collect varying amounts of Personal Information based on how you engage with us. For example, some of the places we collect Personal Information are when you order a product from us, register to receive communications from us, register your product, create an online account, request product information, promotions or other communications from us, contact or communicate with us, participate in surveys, submit a product review, testimonial, comment, suggestion, or other content to us, access or use our pages or accounts on any third-party social media platforms such as Facebook, Twitter, or Pinterest, or otherwise interact with us online or by phone, mail, fax, or in person. Based on how you interact with us and the information you share, we use the Personal Information we collected to process and communicate with you about your order, facilitate the shipment of the products you ordered, process payments, enhance your shopping experience, communicate with you about products and events that may be of interest to you, and for other marketing and research purposes.
Information Collected Automatically. Our website uses various tracking technologies that may include cookies, log file information, web beacons, location data, online analytics (collectively, “Tracking Tools”) to automatically collect Information from you. We, along with our third party service providers, use Tracking Tools for a variety of purposes, including enhancing your online experience and our product offerings. We treat Information automatically collected as Non-Personal Information. Please see below for more information regarding the Tracking Tools that we may use.
Log File Information: Log file information may be automatically reported by your browser or mobile device each time you access the website. This Information may include your IP address, device and software characteristics (such as type and operating system), browser type, Internet service provider, URLs, referring/exit pages, click data, domain names, landing pages, pages viewed, and other such information.
Web Beacons: When you use the website, we and our third party service providers may employ web beacons (also known as clear gifs or action tags) that are used to anonymously track your online usage patterns. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information facilitates more accurate reporting and improvement of our Online Services.
Location Data: When you access the website via a mobile device, we and our third party service providers may access, collect, monitor, or remotely store information regarding your mobile device, as well as real-time “location data,” which may include GPS coordinates.
Online Analytics: We use third party analytics tools to help us measure traffic and usage trends. These tools collect Information sent by your browser or mobile device, including the pages you visit and other Information, which assists us in improving our Online Services and offerings.
Third Party Ad Serving Companies: We may use third-party advertising companies to serve ads when you visit our website. Such advertising companies also may separately use Tracking Tools, including cookies, in the course of delivering targeted advertisements to our Online Services.
Information We Receive From Third Parties. We may receive Information about you from third parties. For example, if you access our website through a third-party connection or log-in (e.g., through Facebook), such third party may pass certain information about your use of its service to us. We may also receive Information about you from third parties such as our business partners and service providers. We may also obtain other Information about you such as change of address, contact information, or demographic information from commercially or publicly available sources.
How We Use Your Information
Reed Controls and third parties and their affiliates (together referred to as “Affiliates”) use your Information, including Personal Information, for a variety of business purposes, including:
facilitating the sale of products to you, including those sold through this website;
responding to your requests, comments or postings;
facilitating the processing and fulfillment of orders and payments;
product registration and warranty purposes;
processing and managing your accounts with us;
communicating with you;
improving and customizing our products, website, promotions, communications, and advertisements;
customer service and technical support, which may include resolving issues or troubleshooting problems;
for internal operations such as enhancing our product offerings, marketing efforts, and to conduct research and analysis;
developing new products and promotions;
for marketing purposes;
to prevent fraud or potentially illegal activities;
to comply with applicable laws, regulations, and legal process; and/or
to protect the security and integrity of our business, brands, this website, and third party business partners and service providers.
We may combine all the Information we collect or receive about you for any of the foregoing purposes.
How We Share Your Information
Reed Controls shares and discloses your Personal Information under the following circumstances:
with third parties that provide a variety of services on our behalf, including the development, maintenance, and support of our website, order fulfillment, processing credit card payments, delivering packages, marketing research and analysis, communications, and customer service;
with Affiliates to facilitate the purchase, delivery and service of and communications regarding products sold through this website including product registration and commercial support purposes.
with third party business partners in connection with our website, product sales and fulfillment, and for marketing purposes;
to comply with law, a court order, or other legal process, or in connection with a legal investigation or a request for cooperation by a government entity;
to protect the legal rights and interests of Reed Controls, its business partners and third party service providers, and our and their respective directors, officers, employees, representatives, and customers;
to protect the legal rights, safety, and security of users of our Online Services;
to protect against fraud;
for risk management purposes;
in aggregated or other non-personally identifiable form; and/or
otherwise in accordance with your consent.
We also may share your name and mailing address with other third parties for their marketing purposes.
User Posts/Product Reviews/Share This
We provide you with the opportunity to update and delete certain Personal Information and to opt-out of having your Personal Information used or disclosed for certain purposes. For example, you may
correct or update your Personal Information;
change your preferences for certain communications (e.g., catalogues and product offers);
choose whether to receive promotions and offers from us;
request that we do not share your Personal Information with third parties for their marketing purposes; and/or
request access to your Personal Information.
You may exercise your choices at the time of your account registration or product order, via your online account, following the instructions provided in communications sent to you, by emailing
Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive our communications after expressing an opt-out preference, please let us know so that we can investigate the situation. We will, however, continue to send transaction-based communications if you place an order, request a sample, request customer support, register a product, or make similar requests.
Please be aware that if you do not allow us to collect and use your Personal Information, we may not be able to deliver certain products, promotions, and offerings to you.
Data Collection Tools. You may be able to opt-out of the automatic collection of some Information by referring to your web browser’s or mobile device’s options or settings menu. However, doing so may disable many of the portions, features, or functionality of our Online Services. For example, most web browsers automatically accept cookies, but you have the choice to set your browser to accept or reject cookies. As each browser is different, you may wish to check the "Help" menu of your browser to learn how to change your cookie preferences or visit for more information.
Location Data. You may opt-out from allowing us to have access to your location data by adjusting the permissions in your mobile device, though some features of our website may not function properly if use or availability of location data is impaired or disabled.
You are responsible for maintaining the confidentiality of your user password and account login information. We encourage you to set a secure password that is difficult for others to guess, and change your password on a regular basis to help ensure your account remains secure.
In the event that any Personal Information under our control is compromised as a result of a breach of security, Reed Controls will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other action in accordance with any applicable laws and regulations.
Links, Third Party Websites, and Social Media Platforms
Our website may contain links to other websites and social media platforms such as Facebook, Twitter, or Pinterest (“Linked Sites”) and we share your personal information with Affiliates. We are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you link to them from our website or communications. This Privacy Notice does not apply to any Linked Sites or to the use, processing or disclosure of your personal information by Affiliates. We have no control over the collection or use of information, including Personal Information, on any Linked Site. We encourage you to read and understand the privacy practices of any Linked Sites that you visit.
Users From Outside Canada
“Phishing" is a scam designed to steal your Personal Information. If you receive an e-mail that looks like it is from us asking you for your Personal Information, please notify us as provided below in the Contact Us section.
Mail: Reed Controls Inc.. 91 Fernstaff Ct. #11, Concord, ON L4K 3L9
Attn: Data Protection Officer