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Website Privacy Policy

This Privacy Policy was last updated on January 24, 2019

Welcome to (the “website”).  Reed Controls Inc. (“Reed Controls”) is committed to maintaining the privacy and security of information you provide to us, and the choices you have regarding our collection and use. This Privacy Policy applies to information we collect about you through this website and when you otherwise communicate with us.



Your Consent


Information Covered By This Privacy Policy

This Privacy Policy applies to information collected about you by Reed Controls and by those who assist us in operating this website.  As used herein, “Personal Information” means information that personally identifies or can be associated with you, such as your name, email address, phone number or credit card number, and “Non-Personal Information” means information that relates to you but does not directly identify you. “Information” is collectively used to refer to both Personal Information and Non-Personal Information. This Privacy Policy does not apply to any third parties or any websites that might be linked to our Online Services or products. 



Information We Collect

Reed Controls and our third party service providers collect Information about you from a variety of sources, including Personal Information you provide directly to us when you order, purchase, or register a product, request information or samples, register as a user, or otherwise interact with us.  We also collect Information about you from third parties including other online services and our business partners. We may combine any of the Information collected about you for any of the purposes described in this Privacy Policy.

Personal Information.  Personal Information includes your name, IP address, physical address (both billing and shipping addresses), e-mail address, credit and payment card information, and phone number. Each piece individually is a piece of Personal Information, and we collect varying amounts of Personal Information based on how you engage with us. For example, some of the places we collect Personal Information are when you order a product from us, register to receive communications from us, register your product, create an online account, request product information, promotions or other communications from us, contact or communicate with us, participate in surveys, submit a product review, testimonial, comment, suggestion, or other content to us, access or use our pages or accounts on any third-party social media platforms such as Facebook, Twitter, or Pinterest, or otherwise interact with us online or by phone, mail, fax, or in person.  Based on how you interact with us and the information you share, we use the Personal Information we collected to process and communicate with you about your order, facilitate the shipment of the products you ordered, process payments, enhance your shopping experience, communicate with you about products and events that may be of interest to you, and for other marketing and research purposes.

Information Collected Automatically.  Our website uses various tracking technologies that may include cookies, log file information, web beacons, location data, online analytics (collectively, “Tracking Tools”) to automatically collect Information from you.  We, along with our third party service providers, use Tracking Tools for a variety of purposes, including enhancing your online experience and our product offerings.  We treat Information automatically collected as Non-Personal Information.  Please see below for more information regarding the Tracking Tools that we may use.

Cookies: From time to time we and our third party service providers use cookies, which are small files that are stored on your computer and allow websites to remember information about you. We use cookies to monitor how our Online Services are used, for marketing purposes, and to help personalize and improve our Online Services.

Log File Information:  Log file information may be automatically reported by your browser or mobile device each time you access  the website.  This Information may include your IP address, device and software characteristics (such as type and operating system), browser type, Internet service provider, URLs, referring/exit pages, click data, domain names, landing pages, pages viewed, and other such information.

Web Beacons:  When you use the website, we and our third party service providers may employ web beacons (also known as clear gifs or action tags) that are used to anonymously track your online usage patterns.  In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients.  This information facilitates more accurate reporting and improvement of our Online Services.

Location Data:  When you access the website via a mobile device, we and our third party service providers may access, collect, monitor, or remotely store information regarding your mobile device, as well as real-time “location data,” which may include GPS coordinates.  

Online Analytics:   We use third party analytics tools to help us measure traffic and usage trends.  These tools collect Information sent by your browser or mobile device, including the pages you visit and other Information, which assists us in improving our Online Services and offerings.    

Third Party Ad Serving Companies:  We may use third-party advertising companies to serve ads when you visit our website.   Such advertising companies also may separately use Tracking Tools, including cookies, in the course of delivering targeted advertisements to our Online Services.

Information We Receive From Third Parties.   We may receive Information about you from third parties.  For example, if you access our website through a third-party connection or log-in (e.g., through Facebook), such third party may pass certain information about your use of its service to us.  We may also receive Information about you from third parties such as our business partners and service providers.  We may also obtain other Information about you such as change of address, contact information, or demographic information from commercially or publicly available sources.

How We Use Your Information

Reed Controls and third parties and their affiliates (together referred to as “Affiliates”) use your Information, including Personal Information, for a variety of business purposes, including:

  • facilitating the sale of products to you, including those sold through this website;

  • responding to your requests, comments or postings;

  • facilitating the processing and fulfillment of orders and payments;

  • product registration and warranty purposes;

  • processing and managing your accounts with us;

  • communicating with you;

  • improving and customizing our products, website, promotions, communications, and advertisements;

  • customer service and technical support, which may include resolving issues or troubleshooting problems;

  • for internal operations such as enhancing our product offerings, marketing efforts, and to conduct research and analysis;

  • developing new products and promotions;

  • for marketing purposes;

  • to prevent fraud or potentially illegal activities;

  • to enforce our website Terms of Use;

  • to comply with applicable laws, regulations, and legal process; and/or

  • to protect the security and integrity of our business, brands, this website, and third party business partners and service providers.

We may combine all the Information we collect or receive about you for any of the foregoing purposes.

How We Share Your Information

Reed Controls shares and discloses your Personal Information under the following circumstances:

  • with third parties that provide a variety of services on our behalf, including the development, maintenance, and support of our website, order fulfillment, processing credit card payments, delivering packages, marketing research and analysis, communications, and customer service;

  • with Affiliates to facilitate the purchase, delivery and service of and communications regarding products sold through this website including product registration and commercial support purposes.

  • with third party business partners in connection with our website, product sales and fulfillment, and for marketing purposes;

  • to comply with law, a court order, or other legal process, or in connection with a legal investigation or a request for cooperation by a government entity;

  • to enforce our website Terms of Use  and any other applicable terms, conditions and other agreements;

  • to protect the legal rights and interests of Reed Controls, its business partners and third party service providers, and our and their respective directors, officers, employees, representatives, and customers;

  • to protect the legal rights, safety, and security of users of our Online Services;

  • to protect against fraud;

  • for risk management purposes;

  • in connection with a corporate transaction (such as a merger, financing, acquisition or dissolution) or proceeding involving the sale, transfer, divestiture, or disclosure of all or a portion of Reed Controls’ business or assets.  In the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset of Reed Controls, provided that the acquirer will assume the rights and obligations with respect to your Personal Information as described in this Privacy Policy;

  • in aggregated or other non-personally identifiable form; and/or

  • otherwise in accordance with your consent.


We also may share your name and mailing address with other third parties for their marketing purposes.

User Posts/Product Reviews/Share This

Any Information that you post (1) to or through this website or any social media presence relating to our business, such as a product review, testimonial, or comment, (2) to social media platforms such as Facebook, or (3) using a “share this” feature will be seen, collected, and used by anyone who has access thereto, including, without limitation, your user/screen name. You are responsible for all actions resulting from any Information, including Personal Information, which you post via our website or social media platforms.  Please remember that any Information you share or otherwise post becomes public information, is not subject to this Privacy Policy, and Reed Controls is not responsible for the results of such postings.

Your Choices

We provide you with the opportunity to update and delete certain Personal Information and to opt-out of having your Personal Information used or disclosed for certain purposes.  For example, you may

  • correct or update your Personal Information;

  • change your preferences for certain communications (e.g., catalogues and product offers);

  • choose whether to receive promotions and offers from us;

  • request that we do not share your Personal Information with third parties for their marketing purposes; and/or

  • request access to your Personal Information.

You may exercise your choices at the time of your account registration or product order, via your online account, following the instructions provided in communications sent to you, by emailing

Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive our communications after expressing an opt-out preference, please let us know so that we can investigate the situation. We will, however, continue to send transaction-based communications if you place an order, request a sample, request customer support, register a product, or make similar requests.

Please be aware that if you do not allow us to collect and use your Personal Information, we may not be able to deliver certain products, promotions, and offerings to you. 

Data Collection Tools. You may be able to opt-out of the automatic collection of some Information by referring to your web browser’s or mobile device’s options or settings menu.  However, doing so may disable many of the portions, features, or functionality of our Online Services.  For example, most web browsers automatically accept cookies, but you have the choice to set your browser to accept or reject cookies.  As each browser is different, you may wish to check the "Help" menu of your browser to learn how to change your cookie preferences or visit for more information.

Location Data. You may opt-out from allowing us to have access to your location data by adjusting the permissions in your mobile device, though some features of our website may not function properly if use or availability of location data is impaired or disabled.

Information Security

We seek to keep your Personal Information secure and implement reasonable technical, administrative, and physical safeguards to help us protect such information from unauthorized access, use, and disclosure. When your credit card payments are processed, your information is protected by industry-standard encryption technology to provide for the security of customer credit card information. However, no method of electronically transmitting or storing data is ever completely secure, and therefore, we cannot guarantee that your Personal Information will never be accessed, used, or disclosed in a manner that is inconsistent with this Privacy Policy.

You are responsible for maintaining the confidentiality of your user password and account login information. We encourage you to set a secure password that is difficult for others to guess, and change your password on a regular basis to help ensure your account remains secure.

In the event that any Personal Information under our control is compromised as a result of a breach of security, Reed Controls will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other action in accordance with any applicable laws and regulations.

Links, Third Party Websites, and Social Media Platforms

Our website may contain links to other websites and social media platforms such as Facebook, Twitter, or Pinterest (“Linked Sites”) and we share your personal information with Affiliates. We are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you link to them from our website or communications.  This Privacy Notice does not apply to any Linked Sites or to the use, processing or disclosure of your personal information by Affiliates.  We have no control over the collection or use of information, including Personal Information, on any Linked Site.  We encourage you to read and understand the privacy practices of any Linked Sites that you visit.

Users From Outside Canada

Our website is provided and operated from within Canada and is subject to the applicable provincial and federal laws of Canada. If you are located outside of Canada, please be aware that your Information is being transferred to and stored in Canada, and subject to disclosure without notice to you under the laws of Canada.  Our Online Services and the terms of this Privacy Policy may or may not comply with foreign law; if you do not agree with this, please do not use our Online Services.

Email Security

“Phishing" is a scam designed to steal your Personal Information.  If you receive an e-mail that looks like it is from us asking you for your Personal Information, please notify us as provided below in the Contact Us section.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time effective upon posting the revised Privacy Policy, along with the date on which it was most recently updated, on our Online Services.  Please check our Privacy Policy periodically to see if it has been updated.  If a change to this Privacy Policy materially affects the use or disclosure of your Personal Information, we will notify you by placing a more prominent notice on our home page. By continuing to use our Online Services, order products, provide us information, or otherwise interact with us thereafter, you agree to accept such changes to this Privacy Policy.  Please contact us as described below if you would like information regarding any such changes.

Contact Us

If you have questions about our Privacy Policy or our privacy practices, you can contact us in one of the following ways:



Mail: Reed Controls Inc.. 91 Fernstaff Ct. #11, Concord, ON L4K 3L9


Attn: Data Protection Officer

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